What Keywords Should I Use When Optimizing My Web Videos?

This question is one that we frequently hear from lawyers who have recognized the advantages of Web video.  They know that online video captures the attention of their prospects, and if optimized correctly, can also rank high in search engine results. 

You can learn more about video search engine optimization by reading our article, Optimizing Web Video is Easy With These 3 Steps!

So, back to the question – what keywords should be used when optimizing videos?  You should use the keywords that not only correspond to the video’s message, but also incorporate your target market.  For example, if you represent car accident cases in Phoenix and have created a video about the top 5 things to avoid after a crash, you would include keywords, such as Phoenix car accident attorney or car accident in Phoenix.  You should mention your keywords in the title of the video and in the summary.

Keyword Research Tools
There are also keyword research tools that will help you determine how many people are searching a particular term or phrase.  The following are two free research tools that you should check out:

• YouTube Promoted Videos Keyword Tool
  
• Google Adwords Keyword Tool
  

Need Help?
If you are looking to create high quality, conversion-focused videos, we can help. We also can assist you with optimizing your videos. For more information, give us a call at 888.886.0939.

Be sure to order a copy of the book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.