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Different calls to action for different people
Why do you need more than one call to action on your attorney website? It’s simple: Different people are comfortable taking action in different ways. While one visitor may feel best talking to a real person over the phone, another visitor might prefer to live chat with someone on the computer. While one website user may be looking for a free legal ebook, another user may want to set up a free consultation. The only way to make a connection with all of these people is to offer them different avenues.
It’s as simple as the word OR
It’s easy to add another option to your calls to action. Let your website visitors know that they can call you today OR that they can check out your complimentary guide on accident claims. Tell them that they are free to fill out a contact form OR stop by your office to schedule an appointment. OR lets your website users know that you aren’t commanding them or pressuring them, you are giving them options and letting them take control.
Maximize the power of your calls to action
Need more guidance when it comes to developing successful calls to action? We specialize in websites for lawyers and online marketing. Call us today at 1.888.886.0939 to speak to one of our marketing experts OR fill out the contact form at the top of this page. Get started today!
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