What's The Latest Information on Google Algorithm Changes?

There are few constants in our world - and even fewer constants when it comes to search engine optimization and the mysterious Google algorithm.

 

According to Google spokeswoman Mistique Cano, the search engine behemoth isn't trying to play games or take over the world by regularly tweaking the algorithms that determine how websites rank in their search results; they are simply trying to build a better product that produces more accurate results and makes their users happy.

 

How has the algorithm changed most recently? This summer, Google rolled out the second Panda update - a change that many hoped would improve some of the issues with the original Panda update that took place in February.

 

Google has stated that the new Panda update will help improve how the search engine deals with "scraper sites" - sites that copy unique content using web scrapers and post on new pages. Many complained that the first Panda update improved the ranking of many scraper sites, in some cases to the point where they were ranking higher than the original sites that they were copying. Panda 2.2 will be addressing scraper site issues, though the company has said that it will continue to look for better ways to combat these plagiarizers.

 

Yes, the fact that the algorithm changes often can be an annoyance to an attorney who is trying to optimize their law firm website. However, one thing should never change: great, unique, relevant, and timely content will always be rewarded. Want to learn more? Contact our web marketing experts and content specialists today to get started.