How in the heck do search engines rank your site?

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A: All search engines use a different algorithm for ranking the various websites. An algorithm is basically a complicated set of rules used by the search engines, that a site needs to adhere to, in order to perform well in search engine results. All search engines use a different algorithm for ranking websites. So your site may do well in one search engine's results, but not so well in anothers. Most attorneys try to optimize their site for Google, as the majority of people use Google as their preferred search engine.