I have heard that one of the ways SEM is managed is by contextual advertising what is this?

A:

Contextual advertising is when the advertisements are specific to the user browsing a web page. If a user is on a clothing site, then the advertisements will revolve around clothes-related companies. This is not done through magic, but through the text on the page. The text is scanned for keywords, and then the ads are generated. The ads will either be on the page or show up as pop-up ads. The ads are dynamic and, if not clicked after a set period of time, they will then change to the next, most relevant ad.

This type of advertising is also produced on search result pages. If a user is searching for attorneys, then the ads shown will be attorney-related. They will be both general ads, such as a link to the yellow pages, and specific ads. Type in “West Virginia attorneys,” and one of the ads on Google is for a West Virginia local search for attorneys.

This type of advertising can have an impact on the earnings of websites. Since the ads are more specific to the person viewing, they are more likely to be clicked on than just some irrelevant ad.

For help with your search engine marketing campaign, contact Foster Web Marketing today at 1.888.886.0939.