What is PageRank and how does it affect my attorney website?

A: Put very simply, PageRank is the system that Google uses to find out how useful or important a website is. It is one of several different factors that determine where your web pages ranks when users search for information using Google's search engine.

PageRank is a mathematical algorithm that was originally developed by Larry Page at Stanford University. It works by examining which web pages link to your web pages - as well as the PageRank of the pages that link to yours. Sites with the highest PageRanks have a high number of links from other web sites with high PageRanks.

Because many potential clients use Google and other search engines to find attorneys, having a high PageRank means that your law office's webpage will appear higher up in searches and more people will find your website.

How can you improve the PageRank of your attorney website? You can improve your PageRank by increasing the number of places on the web that link to your page and increasing the quality of your incoming links. You can do this by creating link exchanges and creating great web content and video that others will want to share.

Do you need help with your lawyer website PageRank? Talk to our SEO experts to learn how you can start today.