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Phone: 703-665-0307
Foster Web Marketing
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Fairfax, VA Office

Q
What is responsive design, and how can it contribute to the success of my attorney web marketing campaign?

A

Responsive design allows people who visit your website to get the webpage most easily viewed on the device they are using. This means that mobile users will see your mobile site, and desktop users will see your full site.

Before responsive design, web designers had to create apps so that the correct site would be displayed on smartphones and tablets. As the number of different devices rose (now at 1,000 and counting), creating apps became tedious and ineffective. However, it is now possible for web users to get exactly what they want when they open your law firm’s website.

Responsive Design Is Popular, But It Takes a Little Work

Responsive design must be added to your website. This is not something Google is implementing – it is up to you to add it to each of your websites on your own. In addition, responsive design will not help you convert clients if you don't have a mobile website.

You must first create a mobile website for your law firm. Then you need to implement responsive design. With a mobile site and responsive design, you will be giving everyone who views your site the experience they expect. If, on the other hand, you stick with your traditional site, your site will remain difficult to navigate on a mobile device. And, with half of all web searches being done on smartphones, you will lose out on many potential clients.

Can you add responsive design on your own? Of course you can, but only if you have the time and knowledge to do so. If you'd like to focus on your practice rather than keeping up with the latest trends in attorney web design, call 888.886.0939 to speak with our team. We can help you improve the function of your site, turn browsers into clients, and realize your dream of a successful law practice.  

Tom Foster
CEO, President, Founder