Three Reasons Why Attorney Websites with Video Perform Better Than Those Without

Here's the old way of thinking about web video: it takes forever to load, it annoys readers, and it only acts to distract readers from content.

Here's the new way of thinking about web video: it brings your services to life, it helps readers stay on your site, and it converts readers to clients.

What has changed so much in the last few years to turn web videos from a curse to a blessing? Faster computers, smarter web surfers, and better video production have made web videos exponentially more popular. With literally billions of web videos being watched around the world each day, web video has been transformed into an extremely valuable marketing tool that can make a significant difference on your attorney website.

Let's take a closer look at the value of web videos:

• Web Videos Help You Personally Connect With Visitors. A web video allows your visitors to see your face, hear your voice, and virtually "meet" you on the internet. Many of your visitors will have questions about legal issues and will be looking for someone to be on their side, and a web video can answer those questions while you introduce yourself and your firm. If your readers would rather read text, the content is still there. If they would rather see a video, that is there, too.

• Web Videos Can Improve Your Search Engine Rankings. A well-done web video could be shared on other blogs, uploaded to YouTube, and backlinked by other sites. In addition, web surfers are increasingly searching for just videos on search engines like Google. Finally, good web videos can lower your bounce rate. All three of these things can improve your search engine rankings.

• Your Biggest Competitors Might Not Have Web Videos Yet. Currently, what separates your attorney website from your competitors' websites? If you have to pause and think about it, you probably don't have high-quality videos on your page yet. Clients will call the attorney that they feel more comfortable with - and that is almost always the one that they have seen "in person" and who they have heard discuss their legal issue.

Is your law firm ready to take the next step and stay current with the newest marketing strategies on the web for lawyers? Find out more about adding web video to your attorney website today by talking with our online video producers and web designers. Call 1.888.886.0939 or fill out the quick contact form at the top of this page.