Web Visitors Aren’t Mind Readers. You Have To Tell Them What You Want Them To Do!

The whole point of adding content to your website on a regular basis is to get people to contact you. We’re not talking about persuading individuals to hire you right after reading your website content. What we are talking about is encouraging someone to fill out your contact form or pick up the phone and call your office. That is how the whole process of converting someone into a client begins.

So, let’s say you have written a great article about the steps you should take after a car accident. You have made sure to write it in a language people can understand (no legalese!) and you have carefully explained each step along the way. When someone is done reading your article, what do you expect him or her to do?

Your Web visitors are not mind readers, so you have to tell them what they should do!

That means you need a call-to-action, which consists of words that urge a reader to take prompt action. According to Ezinearticles.com, it should be “simple, positive and beneficial.” We couldn’t agree more.

If you have written a book or report, include it as part of your call-to-action. At the end of the article, you should put something like:


If you don’t have a book or report, then simply mention in your call-to-action that someone can receive answers to his or her questions by calling your office. After all, the goal is to get prospects to initiate a conversation with you. Use the call-to-action as a way to clearly explain why they should get in contact with your firm.

About Foster Web Marketing
At Foster Web Marketing, we provide an array of services for attorneys and other professionals. We offer website design, content writing, Web video, Internet marketing and more. Contact us today at 888.886.0939 for more information.

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