Doesn’t It Really Come Down to Conversion?

What good does it serve to have thousands of website visitors each month if you aren’t converting them into clients? You spend the money to get people to your attorney website, but you might be scratching your head wondering why they aren’t contacting you. After all, you have nice graphics, an attractive website layout and you talk about your law firm. That seems like it should be enough, right?

Conversion is a science. You can't expect to put together a website, slap content onto it and sit back and watch the contacts come in. While that would be nice, it is not realistic.

Below are some tips to improve your client conversion rate.

1. Conversion Focused Content: People who are searching the Internet are looking for answers. You need to create content that shows them that you have their solutions. This can be accomplished by providing articles and blogs about subjects that are relevant to your prospects. The key is that your content is about them and not about you. There is no need to write about how great you are or how many years of combined experience the lawyers in your firm have.
2. Free Offer: You must have a free offer if you want your website visitors to contact you. A book is a great example of a free offer that is also an effective conversion tool. Books are the best business cards ever created. When you are a published author, you gain credibility and are viewed as an expert. Plus, imagine how impressed your potential clients will be if you send them a free book? Not many attorneys can do that.
3. Web Video: Attorney Web video has become increasingly popular. It has been known to build trust with potential clients before ever meeting in person. Web video can help you grab the attention of website visitors and show that you have what it takes to assist them.
4. Testimonials: Now, we just mentioned that you shouldn’t use your content to talk about how great you are, but what if your clients do it for you? Ask your clients to provide testimonials about their experiences with your law firm. Testimonials are powerful.
5. Participation in Social Media: Social media is huge and you need to make sure that you are actively engaging in it. Get on Facebook, Twitter, LinkedIn and some of the other popular social media sites. You have to actually participate though. Log in regularly to these sites and post comments and updates.

Once you have succeeded in getting prospects to contact you, it is important that you deliver what you promise and communicate with them frequently through emails and newsletters. Some Foster Web Marketing clients are getting their best cases three to six months after the initial contact has been made.

To find out how we can help you convert more prospects into clients, contact us today at 888.886.0939.