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Answer the Question

If you are an attorney, you know that when people are injured, are getting divorced or looking to establish a trust, they have a lot of questions. Individuals who have been in accidents want to know what to do about the adjuster who is calling and are concerned about how to pay the bills. You know the answers to their questions, so why not tell them?

You can speak directly to the questions that are on the minds of your potential clients through web video and your free offer, such as a book or report. For example, you can create a short video clip that provides solutions to the problems they are facing. You can either answer some of the most frequently asked questions you receive during your consultations or you can give an example of how you were able to help one of your clients. Both of these scenarios would show your prospects that you have the information they are looking for. People will watch your web videos if they believe you can provide them with something of value.

Your free offer is another great tool. Whether your offer is a book or report, it should be congruent to the search. That means that if someone is searching for advice on what to do after a Houston car accident, your book will address that very topic.

When you answer the questions that are going through your potential clients’ minds, you are able to boost your conversion rate. You are able to establish yourself as an authority and even as a celebrity. Your goal should be to get the conversation started with your prospects. What better way to convert prospects to clients than letting them know you have the answers to their questions?

For more information regarding web video, check out our article, 5 Reasons Why Lawyers Need To Use Web Video NOW.