Website Visitors Are Like Jurors – Capture Their Attention with Web Video

Jurors love watching video clips. They are fascinated by short videos of things that grab their attention. Website visitors are no different. If you have short video clips that provide them with valuable information or answers to the questions that are going through their minds, then you will have a better chance of converting them to clients.

There is no question on the relevance of online video. Attorney web videos allow website visitors to see and hear you. They can find out for themselves how knowledgeable you are and they will become familiar with your personality and mannerisms. By the time they walk through your door, trust will have already been formed. Your prospects will already feel like they know you – just from watching a short video clip!

By watching your lawyer web video, your prospects can immediately see what an engaging and caring lawyer you are. They will feel comfortable knowing that you have the solution to their problem. Now compare that mentality with a website that is faceless and soundless. The website may have nice graphics of the mahogany furniture and bookshelves in the law firm’s office, but there is no personal feel or interaction. Websites without video give visitors no compelling reason to stick around.

You want your potential clients to stay on your website to read and watch everything you have to offer. Short video clips are the latest and greatest way to not only improve your website, but to increase your client conversion rate. Effective online attorney videos will get the conversation started with your prospects.

For more information on how you can incorporate attorney web video into your Internet marketing strategy, contact us today at 888.886.0939. You can also call us or fill out our contact form to order your copy of the new and informative book, How Really Smart Lawyers are Using Video on the Web to Get More Cases, by Tom Foster and Gerry Oginski, Esq.