The Results Speak For Themselves

I have operated a successful bankruptcy practice in St. Louis since 1994. I have strictly used television and radio advertising as my source of clients and until about 3-4 years ago, I never had a website. I didn't see the need for one. But with the growth of the Internet and the continued invention of technology like the Tivo, I believe in a few short years, people will simply not be watching television commercials. When I did decide to put one up, I had no clue what it took to make it seen, so I slapped up the page the Yellow Pages rep designed and left it be. They charged my $400 per month for that site.

More recently, at a Great Legal Marketing seminar, I had a chance to hear Tom Foster present a session about web presence and all that goes into it. I also heard most of the other lawyers in the group that were taking a different approach to marketing their practices. That being educational marketing. I was overwhelmed with the ideas I had heard and before I left, I set up a site review with Tom and his crew.

During that initial site review, it was pointed out to me what an incredibly useless site the Yellow Pages did for me. In fact, they had not even powered the site with meta keywords or other ways for the search engines to even see me. Tom's crew sent over a contract and we went to work developing a site that would begin attracting clients from the Internet. The site launched in late April, 2008. It is now October, 2008, and I have diligently followed the guidance provided by Tom's staff and tuned in to his webinars and newsletters to learn everything I could about attracting traffic from the Internet. And I wasn't interested in paid traffic, but how to get the free organic traffic. I write content at least 3 times per week and follow all of the tricks and tips to help us to be seen. According to my Google Analytics account, my site has grown from averaging 100 unique visitors per day to, as of yesterday, 1,076 unique visitors per day. In addition, the people that come are spending an average of almost 5 minutes on the site and looking at over 4.5 pages per visit. My current bounce rate (# of people that bug out quickly) is about 40% which I understand is very good.

For the month of September, we had 77 unique prospects fill out contact forms from our website and ask us to either send out our book package or call them for an appointment. As they say, I think the results speak for themselves.

James R. Brown
Castle Law Office of St. Louis, P.C.

500 N. Broadway, Suite 1400

St. Louis, MO 63102

(314) 446-4650
(314) 446-4677 - fax

www.CastleLaw.net