Two Important Aspects of Link Building You Need to Understand

Link building is one of the main components in effective search engine optimization. As an attorney, you need to become familiar with the concept. While we don’t expect you to be a link building expert, you do need to know what is involved.

Link building is the process of attracting quality inbound links. The goal is to get external (and reputable) websites to link to yours. Link building is incredibly important and it can make all the difference in your website’s performance, including the number of Web visitors you attract.

As far as link building goes, you need to understand the significance of anchor text and where the link is coming from. Let’s break it down:

Anchor text: Anchor text is basically the visible, clickable text used in a link. For example, the text could be “Miami car accident attorney,” which links to a practice area all about, guess what? Car accidents. Anchor text is a huge component in search engine ranking. Search engines continuously check the anchor text on your website. If the text is relevant to the page it links to, your ranking for that keyword or phrase may improve. A link to your home page is less powerful than a link to an internal page about a specific topic.

Quality over quantity: The number of links that are pointing to your site, known as inbound links, is important, but these sites need to be relevant to yours. What does that mean? It means having an online shoe store linking to your law firm’s site isn’t going to be that helpful. There are a lot of SEO companies out there that will promote their link building campaigns, but they are really engaging in nothing more than link farming or spamming. Both aren’t good. Search engines are savvier than you might realize and they can quickly spot a linking scheme!

There is more that goes into link building, but it only gets more complicated. It is best to leave it to the experts.

For information on how we can help you with your attorney Internet marketing campaign, contact us today at 888.886.0939.

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