Attorney Mobile Website Marketing: Are You Keeping Up?

Are you ready to ride the wave of Web marketing changes? If so, hold on tight, because things are moving fast!

In the world of attorney website marketing, the latest trend is to “go mobile.” According to Gartner, a business and technology research company, in the first quarter of 2011, 428 million mobile devices were sold. Unbelievable!

Marketing Steps You Need to Take...NOW!

What does this trend mean for your marketing efforts? You need to make sure you are set up to meet the demands of a mobile audience. Here are some steps you can take:

Get a mobile website. People are searching for lawyers using mobile devices. It is imperative that your website has a mobile version that is easy to view and navigate using smartphones and other devices.
Develop a mobile application. If you have ever wondered how you can stay right in front of your clients on a daily basis, then mobile applications are your answer. By creating a mobile app that is helpful and relevant to your target audience, you can stay “top of mind” with your client base. Every time they reach for their mobile devices, your law firm will be there.
Continue to create video. YouTube boasts that its mobile version gets over 100 million views a day. Another interesting tidbit, according to a report by FreeWheel, 80 percent of mobile video views happen on Apple devices. You need to make sure that you are continuing to create relevant, interesting video and that you syndicate the video through video sharing websites, such as YouTube.

If you already have a great marketing system in place, the good news is that it won’t take much to add mobile marketing into the mix. There are just a few steps you will need to take to ensure you are reaching your entire target audience (whether they are searching for you via their laptops or smartphones).

Learn More About Mobile Website Marketing

To learn more, contact one of our attorney website marketing experts today at 888.886.0939. You can also check out our Attorney Mobile Websites and Apps page.

Be sure to order a FREE copy of the book, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.