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You Can Never Stop Optimizing Your Lawyer Website

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what clients say

"My advice is to get rid of the yellow pages and sign up with Foster Web Marketing." - Dr. Peter Wishnie

"Foster Web Marketing has made all the difference in increasing our online traffic which translates to more patients and more revenue! They have been very helpful in taking our practice from busy to booming!" - Dr. Marybeth Crane

"I love that, practically speaking, it's like having our own web services team right in our office...they are like an extension of us. We would never get that with FindLaw." - Mischelle Davis

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Your competitors are not going to stop optimizing their websites, so, neither should you. Once you start ranking high for your keywords, the work doesn’t stop there. You have to continuously defend your position among search engines.

Here are some ways that you can stay ahead of your competition:

1. Add content on a regular basis to your attorney website. If there is an interesting case you just heard about, write a quick blog or article about it. Be sure to include some of your keywords in the content.

2. Continue link building. The number of inbound links, meaning websites linking to yours, is important in dominating search engine results pages. Your competitors will be focusing on link building and if you want to remain at the top of search engines, you need to encourage inbound links. (Read the blog, Ten Basic Link Building Techniques for Attorneys).

3. Look for new keywords. According to Wordtracker.com, “the universe of all searches in any market is vast and you will never find all the keywords and keyword niches that you might exploit. So, it’s always worth looking for more (keywords).”

4. Prioritize your keywords. The emphasis you want to put on certain keywords may change over time, as you look to attract cases for different practice areas. You will therefore need to shift the priorities of your targeted keywords.

Search engine optimization for attorneys never stops, but it is well worth the time and effort!

To find out how Foster Web Marketing helps attorneys with search engine optimization, contact us today at 888.886.0939. We have been helping lawyers for over a decade grow their practices by implementing effective Internet marketing techniques.

Our company offers a range of valuable services, including lawyer web design, attorney Web video, content management and more. Call us to find out how we can help you.

Be sure to order your free copy of the book, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites, which provides insight into attorney SEO and a whole lot more.