The Big Secret to Twitter Revealed to Attorneys

We’re not going to try and tell you that Twitter isn’t confusing - that it’s a simple website to use and you will get thousands of cases from it. While that would be nice and would no doubt get you on this social media site, it’s just not true. If you don’t know how to use Twitter correctly, not only will you quickly become overwhelmed, you probably aren’t going to get a lot from it.

The big secret to Twitter is increasing your following. Most people who are serious about Twitter will follow you, if you start following them. That means you need to really think about whom you want to reach. Consider your demographic and your strategy with Twitter. Are you trying to reach people in your area? Do you want to connect with other professionals in your same field? Following everyone on Twitter isn’t the most effective approach, so be selective.

Here are some ways to increase your following on Twitter:

Search biographical information: This information is located in Twitter profiles. If you are trying to reach people in your city, you can do a search to find out who is local. Look for people who have a lot of followers themselves, as they could also become part of your following (or vice versa).
Use Twitter directories: There are various directories out there that will help you find the people you want to follow. For example, legalbirds.com has a directory of legal professionals who are using Twitter.
Look up your clients: This tip is from Mashable.com, which mentions looking up at least 10 of your customers on Twitter. Once you find some of your clients, not only should you start following them, you should also see who their followers are.

The goal is to build your following based on your market criteria. You should also be looking for people who are influential to your target audience. Pay attention to whom people are talking to and what they are tweeting.

For more information, order our free report, Twitter for Attorneys, which will give additional insight into how to effectively use this social media site.