Create A Page Title That Has Your Keywords

Choosing your page title, which will show up in the URL, is important when it comes to attorney search engine optimization (SEO) and you will need to put some thought into it. The page title, also referred to as the title tag, is considered to be one of the top five ranking factors for websites.

How do we know that search engines look at the page title when ranking lawyer websites? Do a quick search on Google for one of your high traffic keywords and you will probably see that several of the top 10 listings contain keywords in the URL, which is pulled directly from the page title. You can tell that Google is placing a high emphasis on these titles, because the keywords are bolded.

When you are crafting the title of your Web page, you need to focus on a few things:

1. Begin the page title with the keyword that you are targeting. For example, an effective page title would be “Dallas Car Accident Attorney Explains Texas DUI Law.”

2. Each page title should be different. You don’t want to use the same title for each of your Web pages.

3. Tie the title with the content on that particular page. To get good SEO results, you need to make sure that your title coincides with the page content and keywords.

4. Think like your prospects. Put yourself in your clients’ shoes. What type of keywords and phrases will they be using to find you? Focus on those keywords.

5. Keep in mind that your page title should also be attractive to human readers. You don’t want to turn off your prospects with titles that are so dense with keywords, that they don’t make sense.

By following this simple advice, you will be able to develop effective page titles and will be on your way to dominating your competitors on the Internet!

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