Cause Marketing Goes Viral: How Lawyers Can Use Social Media to Create Goodwill

Mashable.com posted an interesting article that provides a creative idea for small business owners (including lawyers). The article, How To: Start a Small Business Social Good Campaign, outlined ways that you use social media with your fundraising efforts.

People are typically drawn to law firms that take an active interest in charities and noteworthy causes, which is known as cause marketing. It allows business owners to receive attention within the community, while at the same time, creating goodwill.

In the past, companies used television, radio and print media to get the word out about a campaign to raise money or to gain publicity about a specific fundraising event. With the increase in popularity of social media, firms can now go “viral” to spread their messages to the community, including their potential clients.

Here are some of the steps to creating a successful cause marketing campaign, as outlined in the Mashable.com article:

1. Choose a smaller charity – a smaller non-profit organization will generally be more interested in actively working with you.
2. Work with the charity – contact the charity before you start your campaign. That way, they will be able to help generate buzz and notify their supporters.
3. Be creative – there are so many opportunities to give back and it doesn’t have to involve cash. You can create a cause marketing campaign in which school supplies are donated to after school programs or food is collected for local homeless shelters.
4. Spread the word – you can build and launch a social media campaign to let the community know about your cause. If you have a Facebook page and Twitter account for your firm, you already have some of the tools you will need.
5. Stick with it – even when your campaign is over, you need to continue using social media to build trust and credibility with your potential clients.

Cause marketing generates publicity, but it also helps the greater good. For information on how Foster Web Marketing can help you with your social media and attorney SEO campaigns, contact us today by calling 888.886.0939 or filling out our online form.

Foster Web Marketing specializes in attorney website design, SEO, Internet marketing, content management, book writing and more. Contact us today to find out how we can help you with all of your attorney Web marketing needs!