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My Website is Generating Traffic...Why Would I Need a New Attorney Web Design?
We frequently hear the same question from prospective clients, who are considering a new attorney Web design. They have been told that their website is generating traffic. Therefore, they want to know why they need an updated attorney website. Is their site really that bad?
Here is the question that has to be addressed first – is this Web traffic turning into quality contacts? If the answer is no, then it may be time to re-evaluate the current website to determine how to make it better.
You can have hundreds, even thousands of Web visitors each month, but if they are not the people you are looking to attract, how successful is your site? Just because you get traffic, doesn’t mean you have an effective attorney Web design. It comes down to the saying that you have probably heard before – it is about quality NOT quantity.
Get Quality Leads
To attract your ideal clients, you have to incorporate certain elements into your website. Let’s take a deeper look into these components.
You need to have content that is relevant to your prospects. You may need to read that sentence again, because it is an important one. The content needs to be directed toward your target audience not you. Your prospects most likely do not have law degrees and they will probably not be interested in the same topics as you. Think about what goes through your clients’ minds.
Web visitors should be able to easily contact you. A lot of people, who are searching online, are not ready to take the next step and hire an attorney. They are only looking for information and may feel too intimidated to pick up the phone and call your office. If you have a free offer on your website, like a book or report, it gives Web visitors the opportunity to contact you in a non-threatening way. As soon as they fill out the order form on your site, they should be placed into your follow-up marketing campaign.
You must have informative Web video. Our society is changing. Not only have consumers moved away from the Yellow Pages and other outdated directories, they also want information faster than they used to. Web video is able to deliver what they want. Your website should include video clips that address the common questions your clients ask or provide insight into a legal issue.
Don’t Complain
If your website is missing one of these components, don’t sit back and complain that your website isn’t performing like it should. Instead, take action. At Foster Web Marketing, we know what it takes to compete (and win) online. For more information, contact us today at 888.886.0939.
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