The chances are, you probably already have a website. If you are like most law firms, your website has a nice picture of your office and mahogany furniture. The typical lawyer website has the firm’s name prominently displayed and the content talks endlessly about how great the lawyers are, where they went to school, and so on. Sounds great, right?
This type of attorney website is traditional and honestly, somewhat boring. Valuable website space is spent listing the firm’s name, how long the company has been in business and lengthy descriptions of practice areas and specialties. It becomes difficult to differentiate one law firm website from another. After all, they often say and offer the same things - “free consultation,” “we will fight for you,” “we care,” – you get the idea.
Most attorney websites offer very little information to Internet searchers. When people are searching for a lawyer online or if they are looking for information regarding a legal matter, all they want to know is if you have answers to their questions. They are not interested in the fact that you went to Harvard or other school.
The average attorney website also does not have the capability to capture leads and “grow the herd,” which is important when it comes to conversion.
It is possible to create a dynamic website that will draw more visitors and increase your conversion rate. By consistently adding new and relevant content to your website that focuses on the information your potential clients are looking for and by offering free books, reports or other items, you can transform your website into a powerful marketing tool.