Four Easy Tips to Maximizing Your Success on LinkedIn

Very rarely do you hear us talk about LinkedIn, one of the major social networking sites. We don’t write a lot of articles about this website and you won’t hear us preach that you need to spend hours a day on it. However, while LinkedIn is a necessary evil in our opinion, a recent article on SearchEngineNews.com reminded us that you can take measures to maximize the benefits offered on this website.

According to the article, 5 ways to get the most out of your LinkedIn Profile, the social networking website currently boasts 75 million users. If done right, LinkedIn can serve as the ultimate online business card and reputation management tool.

Here are some tips to get the most out of LinkedIn:

1. Get involved in groups. There are hundreds of groups on LinkedIn that you can join. As a LinkedIn user, you would want to join a group that is relevant to your practice. Ideally, you want to join about 5 to 7 groups. These groups provide the opportunity for you to get your name out there and increase the possibility of getting referrals.
2. Mention your blog. If you have a blog site and have written a post, you can promote it on LinkedIn. However, if you are planning on promoting your blog post or other article to your LinkedIn group, you walk a fine line. You don’t want to come across as an advertiser, so it is crucial to participate in discussions among the group before promoting yourself.
3. Give status updates. LinkedIn has a status update feature, just like Facebook. If you have settled a large case or have published a book, provide a status update. By letting others know what is going on in your business, you can increase your visibility on LinkedIn.
4. Update your profile. This area is where many people go wrong. They create profiles when they first sign up for LinkedIn, but then fail to go back and make updates. If you are going to use LinkedIn, make sure to keep your profile up-to-date. Also, be sure to fill out the profile information in its entirety.

There are many pieces to the lawyer marketing puzzle and social networking is definitely one of them. If you are looking for assistance with your Internet marketing campaign (another important part of the puzzle!) give us a call today at 888.886.0939.

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