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Building Your “Herd” With Internet Marketing

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what clients say

"My advice is to get rid of the yellow pages and sign up with Foster Web Marketing." - Dr. Peter Wishnie

"Foster Web Marketing has made all the difference in increasing our online traffic which translates to more patients and more revenue! They have been very helpful in taking our practice from busy to booming!" - Dr. Marybeth Crane

"I love that, practically speaking, it's like having our own web services team right in our office...they are like an extension of us. We would never get that with FindLaw." - Mischelle Davis

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One of the most common mistakes made by lawyers is the failure to recognize the significance of the herd. The term, herd, refers to a group of people who believe that you have something valuable to offer. They include current and past clients, friends, family members, vendors and personal contacts.

You want your herd to think of you first when they need your services or know of someone who can benefit from working with you. To accomplish this goal, you need to make sure that they find you interesting and that you are able to stand out from your competitors. Basically, you should become a celebrity among your group of fans.

Internet marketing provides a tremendous opportunity to not only build your herd, but to cultivate this group of people as well. Informative web content, such as articles, blogs and news updates, can help you establish yourself as a leader in your field and an authority. Web video is also huge when it comes to building your fan base. If you develop video that answers people’s questions and provides helpful insight into the problems they are facing, you have instant credibility.

Your website needs to have the capability to capture the information of potential clients that come to your site - the people who will become your herd. You can have a contact form on your website that offers one way to obtain their information, but you should also have some type of offer that is relevant to their needs. The offer can be free, in exchange for their information.

It takes intentional actions to grow and cultivate your herd. Your advertising dollars should be focused on generating leads and staying in front of them. Even if these individuals do not immediately become clients, they will learn that you are the expert in your field and will think of you as a solution to their problems.