Please fill out this quick form and we will contact you within 24 hours!
Six Tips to Help You Choose Successful Key Phrases
Having the right key phrases on your website will help draw more visitors and in turn, improve your client conversion rate. Key phrases are specific words that relate to the types of cases you are trying to attract. For example, if you are a car accident attorney in Los Angeles, California, an important key phrase that you would want to use would be, “Los Angeles car accident lawyer” or “Los Angeles car accident attorney.”
Sometimes it can be difficult trying to determine what key phrases you should include in your website content. Below is a list of six tips that will help you select valuable key phrases that will help you create a successful Internet marketing campaign.
1. Play the role of a reporter. Think like a reporter and employ the three w’s, “who, what and where.” You should also think about “why, when and how.” If your key phrases answer these questions, then you are on the right track.
2. Think about motivation. Consider what is motivating your clients to search for information. Someone who is searching for “Tampa motorcycle accident lawyer” has a different motivation than someone using the search phrase, “Tampa nursing home abuse attorney.”
3. Research search term popularity. You need to find out which key phrases are the most popular and how many people are actually typing in that search term. Foster Web Marketing can help you with your research, as well as in the creation of content that incorporates these essential key phrases and words.
4. Look at your competition. Visit your competitors’ websites to see what key phrases they are using.
5. Put yourself in your clients’ shoes. Your clients use different language when describing their cases than you would most likely use. Most people don’t employ legal jargon, such as “product liability” or “premises liability.” Instead, they would search for something like, “slipped and injured my back at Dallas Starbucks.”
6. Review your website reports. You need to be able to track how people are finding your website and trends relating to your marketing efforts. Google Analytics provides a great way to analyze the number of visitors to your website and the search terms they are using to find you.
Email
Print