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what clients say

Got my first case from [my site] yesterday. ...I'm really into this. It's fun.

Alvin Wolff
St. Louis, Missouri Accident Lawyer

I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys.
Gerry Oginski
New York Medical Malpractice Attorney

Magic bullet, no; essential pillar of an integrated marketing strategy, yes. Having a Top Rank website is worth it.
Ches Crosbie
Newfoundland and Labrador Personal Injury Attorney
Canada

Foster Web Marketing provides web enhancement for injury law firms all over the United States. We handle every aspect of the web presence of our clients, from web site design to web hosting, from content writing and management to search engine optimization. It is our goal to maximize the impact of the world wide web for our clients by helping them attract search engines like Google, Yahoo and MSN, and helping them attract clients by writing useful and practical content that properly describes exactly how your practice can help. If you are considering upgrading the web presence of your law firm, contact Foster Web Marketing for a free legal consultation today.

By now you have probably heard more than a few times that links are important to getting good search engine results. But aside from how they affect the search engine parameters, you should also remember that links are basically free advertising for your site. If someone else sees something that they like on your site, they place a link on their site directly to that particular page on yours. It works out for everyone.

But how do you get people to link? How do you inspire people enough to the point where they want to direct people from their site to yours? There are a few ways to go about it that could end up with both your links and traffic building at a pretty fast rate.

Statistics: Is there something that you know a little better than everyone else? Or something that you know to be false but is being trumpeted as the truth by a pundit, radio host or interest group? Let’s face it, most of you are attorneys, and nothing makes you happier than a good argument. If you can put together the statistics refuting a popular notion or argument and can do so using an easy to read chart or graph, this is perfect bait for bloggers and others to say “See, I told you so” by linking to your site. For instance, if a tort reform organization comes out and says that frivolous lawsuits are putting huge delays on the judicial system, you can simply do your own research and put your conclusions on your site. If you aren’t in the mood to be controversial, then simply putting together charts regarding issues that are important to your practice could help. A graph of the ebbs and flows of car accidents in your area might help, or a chart of how many pedestrians have been hit by cars in the city in which you practice.

Your Stories: Every personal injury attorney has at least one story that would make the hairs on the back of your neck stand up. An insurance company blatantly rejects a claim. A shoddily made product badly injures someone. A fall that occurs due to somebody else’s negligence puts the victim in a hospital. If you aren’t prevented from talking about it due to the terms of a settlement, there is no reason for you not to. If you think about how many e-mails you receive in a given week loaded with jokes or a YouTube link, imagine the sort of traffic that that would generate if the link involved was a link to your page.

Polls: If you go on any social networking site, news site or message board, there are more polls than you can shake a stick at. They range from the serious (“Should the government bail out the auto industry?”) to the not so serious (“Should Angelina apologize to Jen?”) But the point is that they encourage interaction between your site and the visitors that end up there. You can pick any topic that is important to your practice or to your clients. If there is a new ballot initiative that involves caps on punitive damages, you can run a poll that asks visitors whether or not they agree with it. You can ask people if they think it is too easy to file lawsuits. There is really no shortage of topics.

Other Peoples Stories: Encourage other people to tell their stories about personal injury experiences or experiences with insurance companies. This helps in two ways: First, it helps underscore what it is that you are trying to do for your clients. Second, people get excited when something that they wrote ends up on the internet. Sounds corny, but it’s true. They almost view it as being published, and they send links to all of their friends.

This works. There is no doubt about it. If you are trying to up the amount of traffic to your website as well as up your standings on the search engines, start linking right away.

And if you are interested in how Foster Web Marketing can help you improve the web site of your law firm, contact us for a free site consult today.