What is the Difference Between Social Media Websites?

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Facebook, LinkedIn, Twitter…why should you care? Isn’t social networking just for teenagers? Social media is no longer just for teens and has turned into a tremendous marketing tool for businesses, including law firms. Many attorneys still do not understand the significance of social networking. This article will shed some light on the differences between some of the major social media websites and why these sites are so important.

Facebook
Facebook is the social media giant. With about 300 million users, this social media website has become the most popular platform in the world. Facebook allows you to connect with family, friends and old acquaintances. Remember the neighborhood friend you played with when you were eight years old? Chances are that person is on Facebook.

Facebook offers more than just a way to connect with long lost friends, it also provides you with the opportunity to promote your business. You can create a business page that markets yourself and your law firm. Your business page can generate fans and visitors. With your Facebook page, you are able to upload articles that you have written or link to news about your successful cases. Read our blog, Facebook User Names and Why They’re Important for SEO, to learn about how to choose an effective user name.

LinkedIn
LinkedIn has over 50 million registered users and its primary focus is maintaining business contacts. This social media website helps you build a professional network and gives you the chance to meet potential clients who may have found you through a mutual contact on LinkedIn. Prospective clients can search for you on LinkedIn and read reviews about your law firm. There is also a section of the website where people can ask questions and others can post the answers. Your user name is not hidden when you respond to these questions, which gives you great exposure.

Twitter
Twitter is growing at a tremendous rate, but many people are still baffled by this website and don’t understand how it works. The best way to think about Twitter is to view it as modern “word of mouth” advertising. People can follow you on Twitter and whenever you post a comment, known as a tweet, your followers will be able to read it. As an attorney, you can tweet about cases you have successfully handled or types of cases that you care currently accepting. When you obtain a settlement for a client, tweet about it.

Through Twitter, you can set up your account so that any time you update your blog or website, a tweet is sent out automatically. What a great marketing tool!

Download the free report, Twitter for Attorneys, for more information on how you can use Twitter to build your business.