“Build it and they will come” does not work for attorney Facebook and Twitter pages

So you finally decided to jump into attorney social media marketing, and you built a great Facebook page or a customized Twitter account for your law firm. Great! Did you start adding content feeds from your website, and interesting tidbits and comments to keep your followers intrigued? Even better! Unfortunately, that isn't enough.

If you're still waiting for results from your social media marketing, you might be missing one key to success: lots of fans and followers.

One challenge attorneys have with their firms' Facebook pages is finding people to "like" their pages. You can't focus all of your time and energy on posting content to your page - you actually need to find and encourage people to "like" and follow you.

The number of Facebook fans or Twitter followers you have makes a HUGE difference in the success of your law firm's social media marketing efforts

You can have great content and witty banter on your social media sites, but if you don't have many followers then you are marketing to an empty auditorium. Here are some ways to attract fans to your pages:

• Reach out to the folks already on your email contact list and let them know that you now have a Facebook or Twitter page for your law firm. This is one of the easiest ways to get fans, since these folks already know and presumably like you and your firm.
• Add Facebook and Twitter icons to your website, on every page - and make sure they are linked to your accounts. Now your curious website visitors can get to know you better, and if they like what they see they can "like" or follow you.
• Include Facebook and Twitter links in your marketing material, in newsletters and in email footers. You want to give everyone you come in contact with a chance to follow you.

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