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Because videos don't contain much content that search engines can "read" for relevancy, Google has to rely more heavily on other aspects of videos to rank them. It follows that backlinking can significantly improve the rank of YouTube videos during Google searches.
How can you use link building to improve the ranking of your YouTube videos?
Write a blog about your video. This is a great way to create a link to your video and know for sure that it is connected to relevant, quality content. If you know bloggers in your field, ask them to write a short blog post about your vide or ask to write a guest blog yourself.
See who is linking to your competitors' videos. You can use Google and Linkscape to find out who is linking to the URLs of your competitors' best videos. Learn how you can use the same outlets to promote your own videos - and think of places that your competitor hasn't tried yet.
Produce high-quality videos. Organic links are best, and organic links will happen more often if you are producing well-scripted, quality, and unique videos. No one wants to see a grainy webcam video of someone talking to their computer monitor. Take the time to make a professional video, and then reap the benefits.
Don't forget a great title, description, and tags. You will receive more organic links if people can find your video in the first place. Give each of your videos a catchy and accurate title, an interesting and relevant description, and a few to-the-point tags.
If you'd like to learn more about how videos, backlinking, YouTube, and search engine optimization can improve your web presence, talk to an expert at Foster Web Marketing today.