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Why Write a Book? Published Authors Gain Recognition
Having your own book that you can promote on your website and in your advertisements is crucial to converting prospects into contacts. You need to give your potential clients a reason to call or email you, which will ultimately help you attract additional cases, but better yet, the types of cases that YOU want.
Book writing is often viewed as a time consuming task and truth be told, it can be. You need to come up with a book idea, develop an outline and spend hours writing. There are also other steps, such as editing and formatting involved. While it may take a lot of time, having your own book is well worth it.
In addition to converting prospects into contacts, there is another tremendous advantage associated with having your own book and it has to do with the publicity that you will acquire. Published authors gain recognition and are viewed as experts in their fields. Reporters love being able to quote authors in their news articles and on their television shows.
As an attorney, you are most likely paying a lot of money advertising your law firm. When you are able to catch the attention of reporters, you are able to get free publicity. Plus, it becomes very impressive and lends to your credibility when you are able to list the various news sources that have either quoted or interviewed you. For example, it will say a lot about your expertise when you can say you have appeared on NBC, CBS, Fox and ABC or that you have been quoted in The Wall Street Journal or The Washington Post.
Once you have written your book, to obtain this type of publicity you have to do some work. You will need to create a press release that can be distributed through online PR channels. Press releases are great ways to get the word out to the media. You should also contact your local news stations to let them know you have a new book. News programs like to interview “local” experts.
At this point, you are probably excited about writing your own book and gaining recognition, but you still may be concerned that you don’t have enough time to do it yourself. The good news is that not only can we write your book for you, but we also have the knowledge and proficiency to write an attention-grabbing press release and other promotional materials for you. In fact, we specialize in content writing for lawyers.
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