Three Ways Lawyers Can Promote Their Books

How do you convert more Web visitors into contacts? The answer is offering something for free. A free book is one of the most effective ways to get more people to contact you. When you have something that is of value to your prospects, they will be anxious to take you up on your offer and you will be that much closer to turning them into a client.

When you make the decision to write your own book, contact conversion isn’t the only major benefit you are going to reap – you can also attract publicity. In our previous article, Why Write a Book? Published Authors Gain Recognition, we talked about how reporters love to quote published authors in their articles and interview them on their radio and television programs. The key is getting the word out there.

Below is a list of three successful strategies that will help you get in front of the right people, so you can generate publicity and attention. This will ultimately build your credibility and help you get more clients.

1. Press release: Once your book is published, it is essential that you produce a press release. The press release needs to be catchy and newsworthy. There are many websites that will distribute your press release for you for a nominal fee. These sites will not only send it to major websites, but many of them also have access to a database of journalists.
2. Email campaign: When you become an author, you will want to contact your local media, which includes newspaper, radio and television. You can call their news offices or simply search online to find out the name of the producer and his or her email. Once you have this information, you can send a well-written email, outlining your book and the information you can provide their viewers, readers or listeners. It is crucial that you focus on the value you can bring to their audience. You might even want to include sample questions that the host can ask during the interview.
3. Mail campaign: This method is very similar to the email campaign, as you would want to focus on the same aspects in your letter as you would an email, but it also allows you to send a copy of your book. You might even want to use a mail campaign to contact some of the major, syndicated television and radio programs, as well as newspapers.

At Foster Web Marketing, our book promotion services incorporate all of these methods and more. We will create powerful content that you can use in your campaigns to get the word out about your book. For more information, contact us today by calling 888.886.0939 or filling out our online form.