Do You Have One of the All Time Worst Headlines on Your Website?

As you sit at your desk and sip your cup of coffee, you glance down at the newspaper. Maybe it is The Wall Street Journal or The New York Times…it doesn’t really matter. An interesting headline has caught your attention. You pick up that section of the paper and start reading the article.

Did you know that Web visitors behave the same way?

Creating a compelling headline is one of the major components in converting Web visitors into contacts. You might have the greatest, most interesting content on your website, but if you don’t encourage someone to keep reading, it is all a waste. Your headline needs to stop your potential clients in their tracks and prompt them to read more.

What makes a bad headline?
A boring headline is not going to cause someone to take action. Some of the most uninteresting and ineffective headlines we have seen go something like this:

We care about you

Our lawyers have 150 years of combined experience

and one of the worst…

Welcome to our website

None of these headlines are compelling. They are not unique and do not provide any reason for the Web visitor to continue reading. Think about it – if you were searching for a local dentist and the headline of an ad or website said – “we care about our patients,” would you feel like you had to call that dental office right away?

What makes a good headline?
A good headline is one that immediately captures the attention of your Web visitors. It is one that is unique and will make Web visitors read the first couple of paragraphs of your content to see if you have what they are looking for. Here are some examples of intriguing headlines:

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Have questions following your accident? We have your answers

Creating interesting headlines doesn’t have to be difficult.
Developing compelling headlines is an art and it doesn’t come naturally to everyone. However, if you have trouble coming up with interesting headlines – don’t worry! One of the best things you can do is to look for outside inspiration.

Go to the local bookstore and purchase a handful of magazines. Use the headlines you find most interesting, as guidelines to creating your own. For example, one fashion magazine recently had the headline, What no one ever told you about marriage. You could easily mold that headline into one that would fit your website, such as, What no one ever told you about Virginia car accident claims.

Of course, you can always enlist professional help. At Foster Web Marketing, we have a talented team of writers who are trained and skilled in writing content for lawyers. We know what it takes to convert Web visitors into contacts! For more information, simply give us a call at or fill out our online form.

Be sure to order a FREE copy of the must-read book, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.