What You Can Learn About Attorney Web Marketing from the Amazon Kindle

We live in a society where there is a constant evolution in technology. While this can definitely keep things interesting, it can present a challenge to business owners, including lawyers. You have to be able to adapt to these changes...if you don’t, your competitors are going to run right past you.

For the younger generations, life before the Internet hardly exists. They don’t have memories of opening up the Encyclopedia Britannica to find the information they need. Certainly they don’t recall flipping through the Yellow Pages to find products and services. As far as younger consumers know, information has always been available instantly.

You Have to Adapt to Your Market
The growing popularity of e-books and Amazon's response is a prime illustration of how you can succeed by adapting to the market. Amazon recently reported that “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.” The company also noted that there has been a 207 percent growth in e-book sales from January 2010 to May 2010.

Amazon is a great example of how every business should run. The company could have complained about how the book industry is changing and less people are buying printed books. The executives could have ignored the growing trend of e-books, thinking that it wouldn’t affect them. But think about it, of course they wouldn’t do that! Amazon would be stupid to do so. Instead, they embraced the changes within the industry and created the Kindle.

As an attorney, you need to embrace the changes in Internet marketing. With the growth in social media and Web video, if you stay seated on the sidelines, you are going to miss out on a TON of business. Think like Amazon and adapt to your market.

We Can Help
To find out how we can help you explode your practice through attorney Internet marketing, Web video and more, contact us today by calling 888.886.0939 or filling out our online form.