Four Free Tools to Track Your Attorney Web Marketing

You absolutely must be tracking your web marketing, or you will never know just how much money you are wasting. Here are a few tools that you can use for FREE to track traffic, conversions, social media, and more:

• Google Analytics is the ultimate website tracking tool, and it's available completely free. What's in it for Google you ask? By giving them access to your website, they are able to acquire quite a bit of data about your website's visitors. But don't be frightened off by this. On the web, we live in Google's world, and that data will likely help and not hurt you. Check out the Google Analytics website for more information on installing the tracking code, user support forums, and documentation.

• Hand in hand with Google Analytics goes the Google URL builder. By building URLs, i.e. adding parameters to your current URLs, you can greatly increase the amount of data you analyze in Google Analytics. For more information on using link tagging in your web marketing, read our tutorial.

• Now that you have your website pretty much covered, let's start tracking your social media campaigns. Tool like Hootsuite are invaluable when it comes to measuringsocial media success. Hootsuite will shorten your URLs, making them very track-able and will give you in-depth reports at the click of a button.

• Not every link you send out will go to your website, meaning you won't be able to gather data in Google Analytics.

  Bit.ly solves this problem. Just shorten a link in Bit.ly before sending it out in an email, social media post, or even direct mail. For more information on using bit.ly to track direct mail campaigns, watch our video tutorial.

For more information about tracking your web marketing and generating cases from your website, call Foster Web Marketing at 888-886-0939.