Google wants you to get your online content organized – and here’s how!

So you've got a website and you've got a lot of content - why aren't you being inundated with calls and emails from potential clients? There could be many reasons for this, but we'd like to focus on one you won't hear many people talk about - HOW your content is organized.

Over the years we have found that Google likes sites that do a great job of organizing online content into the appropriate categories. If you just dump all your content onto your site with no clear organization your site will look like a giant mess to the search engines.

You want to organize your content by keywords so similar information is grouped together. Not only will this make your site rank higher, but it will be more appealing to web visitors looking for information. We all know how frustrating it is to try and find answers to a simple question on a badly organized website - don't be that site!

How can you better organize your content?

An easy way to organize your content is to break your website into practice area "buckets". For example, if you are an auto accident attorney, you could create practice areas for "Car Accidents", "Tractor Trailer Accidents", "Motorcycle Accidents", "Pedestrian Accidents", etc. Or if you are a personal injury attorney who accepts a variety of cases, you could organize your site by types of injuries, like "Brain Injuries", "Spine Injuries", "Broken Bones", "Severe Burns", etc.

It's all about the KEYWORDS

The key here is to break down all of the information that you put on your website into keyword buckets. This allows you to group content with the same theme together - which makes your site look like more of an authority on the subjects you write about. Plus - don't forget your web visitor - if you organize your content well, they'll be able to find a wealth of information about "motorcycle accidents" or "brain injuries" right there all in one place. All the content that you write - articles, blogs, FAQs, news stories, case results - should go into the right practice area / keyword "bucket".

We also like this approach because it forces you to be disciplined about the content you post. If you have clear practice areas on your site, you are more likely to add RELEVANT, KEYWORD RICH content. Many times it is too easy to add general information about the work you do without focusing on specific practice areas. The more specific you are when you write content, the better.

Have a website with a single focus? You can create practice areas too! Any website can be broken down into more focused areas. If you do workers' comp, break your site into the types of injuries you've handled, or the types of industries in your area, or break them into geographic areas (counties, cities, states).

Get more information on Optimizing Your Lawyer Website in the SEO marketing section of our website.