Will It Ever Stop?! Learn How to Capitalize on Google’s Many Changes

People are still reeling from the major changes made by Google earlier this year, which has become known as the Google Panda Update. This update caused many businesses to go under and websites to plummet.

Will your Web marketing campaign survive? The answer is “yes,” but you will likely need to change directions and your way of thinking.

Think Like a Web Strategist

In the middle of June 2011, Google rolled out its most recent changes, known as the Panda Update Version 2.2. Further websites were penalized as Google continued to hone in on websites with poor quality content. The updates will probably persist, which means SEO will be forever changed.

Before you go into a panic, understand that you can actually benefit from these many changes. You just have to be proactive. Watch this video from SEOmoz, to learn more about the impact of the Panda:

Three Tips You Can Implement Today

Don’t sit around and lament the good old days when getting ranked high in Google search results was simple. We have taken action and so should you. Below are some tips that you can implement today:

Focus on the experience. It’s no longer about how many keywords show up on any given page of your website. Now, it is all about the visitor’s experience. Some of the things you will want to consider include the design of your law firm’s website, the ability to easily find the right content and how quickly the pages load. Also, make sure you think about the marketing aspects. Are you branding your law firm? Are you establishing yourself as an expert?
Create content that people will want to share. There is a lot of great content on the Internet, so you need to make sure that you are going above and beyond with information. Try to think of a different angle you can take on a subject that interests your prospects. Put yourself in their shoes and determine what would catch their attention. Even better, focus on creating content that people will want to share with others, either by posting it on Facebook or Twitter, or linking to it from their website. That is the direction that SEO is heading.
Use Google Analytics. You need to pay close attention to how many people are coming to your website, the pages they are viewing and how long they are sticking around. If you have a high bounce rate, review your content and see how you can make it better. You want people to view numerous pages and to stay on your website.

If you need help with your attorney Web marketing campaign, to ensure Google doesn’t punish you, give us a call at 888.886.0939. We're on top of the latest trends and will make your website a success.

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