Location-Based Social Media and How it Impacts Your Legal Web Marketing

An unexpected incident interrupts a person's life and they need legal help. The search begins.

Where does one start? Google? Asking friends? Watching those mid-day "I'll fight for you" commercials?

Your future clients need something more - they need a convenient location, because perhaps now only the bus or their own two feet are their mode of transportation. They want testimonies from those who have walked this path before. They want images, directions, ratings, and they want all of this on their handy, compact, smart phone.

This is why it is so important for lawyers to expand their legal Web marketing to location-based social media. These social media groups include Facebook, Yelp, and Foursquare. All work from a laptop computer and, more importantly, they all have applications that are ready to use on your future clients' cell phones.

Social Media Websites & How They Can Help Your Efforts

What can social media groups add to your legal Web marketing that your website does not already include?

"Check-In" - this is comfort for your future client. He or she is able to view how many have actually stepped foot into your practice. This realistic number, if high, gives the public a sense that your practice is reliable, maintained, and well-used by others.
"Tips" - those who have checked-in are able to leave reviews, both the good and the bad, but at least the public is receiving a realistic view of your practice. No more wondering if an actor was hired, just stripped-down insights from Joe Public.
"Location" - your future clients are able to see what else is around your practice. Believe it or not, this is enticing to the mother who has 50 errands to run, including her appointment with you. Someone may decide to go to you because you are located near a favorite lunch-stop.

The more information your future clients are able to garner on their own prior to their visit to you the more comfortable, reassured he or she will be when they walk through your door.

Location-based social media groups do not subtract from your Facebook page or your permanent website, they enhance and expand your legal web marketing. Start checking in yourself to your own practice as you walk into your office. It is easy, quick, and extends the word-of-mouth recommendations.

Order our informative book, Secrets of Social Media for Attorneys Revealed: Mission 101! It has great tips on how to successfully run a social media campaign.

For advice about your marketing, contact us by calling 888.886.0939 or filling out our online form!