Three Tips for Optimizing Stock Images in Your Attorney Website Content

You've probably heard a lot about optimizing your website content so that your law firm web page rises to the top of internet search engine sites like Google. But you may be less familiar with how to successfully optimize images on your website to increase traffic and grab new readers.

An image - even a stock photo - can add a lot to your attorney webpage: readers may identify with a picture, respond emotionally to am image, better understand a concept you are trying to convey, or simply be more attracted to the look and feel of your page. However, the benefits of using pictures on your attorney website do not end there. With a few simple steps, you can also ensure that the pictures on your web site are search engine optimized and bringing new readers to your page.

Here are three basic tips to get you started:

Name your image file carefully. Give your images accurate and descriptive file names. Avoid vague names like "photo4" and instead think about both what the picture captures and what key words you can include. For example, instead of calling a photo of your office employees "officepic" call it "Houston personal injury lawyers."
Don't forget to add alternative text. Known as an "ALT attribute" in the HTML world, this is simply short piece of text associated with each photo that helps the visually impaired (and search engine bots) understand what images depict. It is another great opportunity to attach a descriptive, keyword-rich sentence to your picture.
Always choose relevant, interesting images. This is absolutely the bottom line. The most effective photographs and images for your attorney website are the ones that will evoke emotion from your reader, help your reader understand your website, and ultimately encourage readers to act. It is far better to have well-chosen and well-placed images than to post poor quality or irrelevant images with optimized file names and tags. Of course, having great photos that are also well optimized is ideal!

Many businesses assume that search engine spiders simply skip over images - or that having SEO images isn't an important consideration. Both assumptions are false. If you need assistance optimizing the images on your page or improving your search engine standings, consult with the SEO professionals at Foster Web Marketing today.