Ben Glass is at It Again: Learn About His Latest Program, "No Fee for Kids"

Marketing a product or service has become increasingly challenging, as the competition is pretty much doing, or attempting to do, the same thing. Gaining an edge is what everyone wants, but what does it take these days? Ben Glass, who is of course known for his innovative legal marketing ideas, has gained an edge over his competitors with a unique approach he calls the “No Fee for Kids” program.

So what is this new program about? It's a program that caters to families with children 12 years of age and under by providing those kids with legal services free of charge. This is the first of its kind in the country. Ben states that, as a father of 9, he feels that children who are injured in a car accident should not be charged legal fees.

Here are some of the details of his new program:

• Children must be 12 years of age and under at the time of the accident to qualify.
• Covers accidents that have occurred in Northern Virginia.
• Includes accident investigation, medical research and records, negotiations with insurance company, etc. Standard fees apply, such as getting medical records. Other than that there is no fee, as long as the case can be settled without a lawsuit.
• Includes representation during the court approval process.
• If a lawsuit is desired, the fee is reduced to 25% of recovery, compared to industry averages of 33% to 40%.

With this creative marketing strategy, Ben has sent waves throughout the legal world and has caught the attention of the community.

Is it time for you to brainstorm and implement a creative strategy of your own? Remember that a unique strategy can't make up for deficiencies in the grand scheme of marketing. You should continue to push forward with what's been working for you and consider creativity as a small part of the big picture.

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