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Is Your Home Page Really the Most Important on Your Lawyer Website?

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what clients say

"My advice is to get rid of the yellow pages and sign up with Foster Web Marketing." - Dr. Peter Wishnie

"Foster Web Marketing has made all the difference in increasing our online traffic which translates to more patients and more revenue! They have been very helpful in taking our practice from busy to booming!" - Dr. Marybeth Crane

"I love that, practically speaking, it's like having our own web services team right in our office...they are like an extension of us. We would never get that with FindLaw." - Mischelle Davis

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Most people view their home page as the front door for their lawyer website. They put a lot of effort and time into making sure that the home page is just right, but unfortunately, they don’t always put this same emphasis on their other Web pages. That is a big mistake. Tom Foster has found through his experience with website design for attorneys that the most viewed page isn’t necessarily the home page. In fact, on average, it makes up less than 25 percent of the overall pages that are viewed. Are you surprised?

Your potential clients are going to come to your website through many different pages, including your practice area pages, articles and blogs. Each one of these pages is important. They may never view your home page, but that is okay. The goal is to have them find the page that is most relevant to them and you need to keep this in mind when designing your attorney website. For example, if they have been hurt in a car accident, you would want them to find your Web page that speaks directly to this practice area and how you can help them.

Every page on your website needs to have a call to action and a way to contact your law firm, not just your home page. If you are only using your home page to sell your services, then you could be missing out on a great opportunity to attract more cases. At the minimum, you need to have a paragraph on each page that provides your contact information, such as your telephone number or email address. An even more effective way to get potential clients to contact you is to offer some type of incentive, such as a free book, report or video. Explain to them what they will gain by initiating a conversation with you.

For information on how we can help you convert more prospects to clients using your website, contact us today at 888.886.0939.

Be sure to order our free report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.