Optimizing Web Video is Easy With These 3 Steps!

Web video is one of the hottest Internet marketing trends. Many law firms have already jumped on the opportunity. When attorneys use online video, they are able to reach a wide audience with their marketing messages, but that is not even close to being the only benefit. Video helps lawyers establish credibility, build trust and convert more Web visitors into contacts.

To maximize the effectiveness of your videos, they need to be optimized, just like you would optimize your website content. This will help your videos rank well in search engines, meaning people will see your videos listed on the search results page.

Here are three tips to help you optimize your Web videos:

1. Include your target keywords in your video title and summary. Ideally, you should include the keywords in the titles of the video and then repeat the same keywords at least twice in the summaries. For example, if your video explains the common mistakes people make after a Tampa car accident, your title could be “Find out What Not to Do After a Tampa Car Accident.” The keyword, “Tampa car accident,” should then be mentioned two more times in the video summary.
2. Be mindful of word count and maximum characters. While it is imperative that you incorporate your keywords and phrases, you do need to be aware that there are parameters when it comes to word count, or the maximum number of characters allowed. Your video title should be no more than 70 characters (including spaces and punctuation) and your summary should be less than 250 words.
3. Create video tags. Your video tags should be your keywords. Don’t go crazy with your video tags, though. Only include the ones that are related to the content in your video.

One final suggestion, be sure to include a link to one of your practice areas at the beginning of your video summary. Doing so will help create “link juice” and ultimately improve your Web presence.

At Foster Web Marketing, we have the knowledge and capability to help you create powerful and conversion-focused videos. We also can assist you with optimizing your videos. For more information, contact us today at 888.886.0939.

Be sure to order a copy of the book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.