Wondering What Panda is All About And If It is Affecting Your Lawyer Website?

High quality sites. Original content. Trustworthy and dependable. Google has always strived to hand these types of websites to its users. “Panda” is the tool Google has been using since February 2011 to ensure these qualities. Recently, around July 23, Panda 2.3 was manually pushed out and it was (and continues) to deeply impact website owners:

“The last week my main site has been going up and down lika [sic] a yo-yo. One day up, the next down again and it's a swing by 40-50%.”

“Not sure if anybody else is seeing it but today seems to be the worst day in a long long [sic] time. If it wasn't for Yahoo and Bing the site would almost dead in the water.”

Don’t Let Your Lawyer Website Disappear Into the Abyss

Websites, especially blogs made by the novice, are disappearing into the abyss of failed websites due to its content. If content is copied and pasted from another website, Panda will find it and take that specific site off its list of quality sites. However, a save is simply fixing your content between the updates. If you can revamp your blog, website, etc., then Panda will allow you to redeem yourself and place you back on their list. Again, you and others will see your website closer to page one on a Google search versus page 100.

Panda is not completely gnawing at all sites like bamboo, though some may see it that a way, Google is providing a tool to keep sites original versus imitated, fresh versus stale, and value versus worthless.

According to Vanessa Fox, a Contributing Editor at Search Engine Land, “Panda isn’t simply an algorithm update. It’s a platform for new ways to understand the web and understand user experience”. Panda 2.3 is causing the site owner to ask themselves if their site is useful, resourceful, is it adding or helping the searcher who is sitting at home or at work searching for an answer.

Make your lawyer website unique, have the confidence that your original thoughts are valued, and the amount of time it will take to make sure you are constantly new and fresh is worth being toward the top rather than being “panderized” by Panda 2.3 with more updates sure to come.

Learn more by pre-ordering a FREE copy of our report, 7 Ways to Make Google Panda Love Your Website. All you have to do is call us at 888-886-0939 or fill out our contact form above to get your copy.