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The Law Offices of LaVan & Neidenberg
"[T]he majority of our web pages rank between 3 and 4 out of 10 and attract close to 4800 visitors (an increase of almost 300%!) The sudden success of our website has come to us in many ways."
LaVan uses Google Analytics to help them decide what new content to add weekly to their site. The firm also took note from a Foster Web Marketing webinar that title pages are just as important as the content. Once they paid special attention to this aspect of their pages, they experienced an immediate increase in traffic.
Gerry Oginski
Gerry is a New York medical malpractice lawyer and uses video to its apex. On his homepage, you will find a video that greets you with breaking news on a verdict. This shows initiative, is relevant, and provides his newest browsers with confidence. Gerry can get the job done. Also, by using video, he is able to convert unique traffic into loyal clients who will stay on his page longer than it takes to click on one or two links. He is adding a personal touch by showing the future client who he is - his face and personality are coming through from his office to the client's home.
Dave Frees
Innovative. Creative. Dave Frees uses video in an entirely different way. When on his homepage, his image pops up on the screen and begins speaking directly to the user. This happens a couple times, and, as he refers to other areas on the homepage, he points to them. By doing this, the page becomes interactive, and the user feels as if they are involved in a conversation with Frees. He also provides links that take you directly to his social media sites.
The same with a twist of unique
All three sites have the same qualities of a well-done website, and each quality enhances their lawyer web marketing:
Social Media Site Links
Video
Free Resources
Relevant Content
Yet, each site provides a creative approach to these qualities and makes them their own. By doing this, they have maintained their sites (which receive a ton of traffic), are at the top of search engines, and have the power to convert unique users into loyal clients.