The Growing Importance of Great Content for Lawyer Web Marketing

We just can't say it enough: high-quality, unique content is vital to the success of your attorney website. Let's take a closer look at four different marketing facts that make it clear that content is king:

• Great content is recognized by Google Panda. Many websites were negatively affected by Google's new strategy of ranking websites, but sites with high-quality content only rose in the rankings. Search engine crawlers want readers to find the best websites, and new search engine algorithms will only become better at finding well-written and informative articles in the future.

• Great content gets shared by social network site users. Did you know that 27 million links are posted on sites like Twitter and Facebook each day? Or that one in five social media posts includes a link to web content? Get into the online discussion by creating content that is great enough for others to share.

• Great content helps you establish your brand. Having a brand that is recognizable and having authority in your industry are both key in making your business more successful. You can't accomplish either of these goals without exclusive and distinctive content.

• Great content leads to conversions. Over half of all consumers say that they make decisions based on information they have read in blogs, articles, and reviews. Sixty percent of consumers say that having quality, custom content on a website increases their chances of doing business with the website. Very simply, content allows you to tell your readers just how great your services are.

Do you need guidance when it comes to creating quality content for your lawyer website? Or do you need experienced writers who specialize in legal content to regularly update your attorney blog? Contact us today at 1.888.886.0939 to learn about how you can stay ahead of your competition and give your readers the information that they need.