Two Important Components of An Attention-Grabbing Headline

When you think about search engine optimization (SEO) and attracting clients to your website, you might not be focusing on one important piece of the puzzle – the headline. Even though attorney Internet marketing tends to center on keyword-rich content and link building, you have to remember that there will be “real people” reading your articles and Web pages. Therefore, just as you would pay careful attention to the headline if you were writing a newspaper article, so should you with your Web content.

Wordtracker.com posted an entire series of articles regarding headline writing. At one point in the series, it stated something that was simple, yet powerful – “if a customer doesn’t read the headline, they are more likely not to read any more information. So it doesn’t matter what information you put in, if the customer doesn’t see a headline, that’s all of the information wasted.”

Think of a headline as an attraction device – it is meant to catch your prospects’ attention and encourage them to keep reading. Would you read a magazine article if it had a boring headline? Probably not.

You need to be able to pique curiosity with your headline. According to Wordtracker.com, you should focus on the power of “new” and “knew.” It sounds kind of strange, but the concept is pretty basic – “new” refers to incorporating something new and intriguing; “‘knew” means including something familiar, so your audience will understand you.

The final thing you need to remember about headlines is that they don’t have to be fancy and contain words that most people never use. Instead, headlines should be based on a clear thought, using simple words.

For information regarding how Foster Web Marketing can help you with your Web content needs, contact us today at 888.886.0939 or fill out our online contact form. We provide a range of content for lawyers, including a book writing service.