SEO: There is no magic wand

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what clients say

Got my first case from [my site] yesterday. ...I'm really into this. It's fun.

Alvin Wolff
St. Louis, Missouri Accident Lawyer

I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys.
Gerry Oginski
New York Medical Malpractice Attorney

Magic bullet, no; essential pillar of an integrated marketing strategy, yes. Having a Top Rank website is worth it.
Ches Crosbie
Newfoundland and Labrador Personal Injury Attorney
Canada

Foster Web Marketing offers web development services for attorneys all over the country. We offer website design, web hosting, content management, and Search Engine Optimization services, and our main goal is to help attorneys achieve high rankings on search engines like Google, Yahoo and MSN. It has been our experience that high search engine rankings dramatically increase the visibility of your firm, and also increase the number of clients that seek out your services. If you are interested in expanding the presence of your firm on the web, contact Foster Web Marketing for a free legal consultation today.

The Attorney General of Washington State just sued a Search Engine Optimization company.

According to the press release, the lawsuit accuses the SEO company of the following:

· Failing to register with the Department of Licensing as a commercial telephone solicitor and failing to provide written confirmation of a consumer’s rights under the Commercial Telephone Solicitation Act.

· Misrepresenting the ability to significantly increase traffic to customer Web sites by achieving top search-engine rankings and failing to deliver other promised services.

· Falsely claiming an affiliation with other marketers including Specialty Merchandise Company, a so-called drop-ship wholesaler.

· Claiming that its customer service representatives can be reached at any time when, in fact, customers are often unable to reach representatives and sometimes do not receive return calls.

· Failing to provide refunds or honor cancellation requests.

· Continuing to bill the credit cards of some consumers who have attempted to cancel and submitting alleged debts to collection agencies.

Any and all of these instances render the suit by Washington State as completely justified, as far as we are concerned. It seems that this is just another company that gets into the SEO business and then simply sits around and collects checks. It doesn’t take long for their clients to figure out that they have purchased nothing more than a bill of goods.

At Foster Web Marketing, we actually believe it to be a good thing when a disreputable SEO company either goes under or, as demonstrated above, faces legal action for being a “rainmaker.” This is when so called “experts” charge for services that they claim will change something that they have no control over, which they claim credit for if it happens to change, or demand more money if it doesn’t.

These companies absolutely ruin the reputations of others that do things the right way. As a company that mainly works with personal injury attorneys, we as well as our clients are acutely sensitive to those who engage in practices that diminish our profession.

If you are interested in obtaining the services of an SEO firm, there are a few things that you can do to determine whether or not you have found a reputable one. This could be the difference between making a real and practical investment towards your firm’s future and simply throwing money away.

Real SEO Companies Have References: Just as you use your success stories to convince potential clients to retain your services, so should any reputable SEO firm. They should provide you with the names and contact information of any clients who they have genuinely helped.

Beware of the Word “Proprietary”: There is no “secret formula” when it comes to search engine optimization work. Everybody involved knows that it involves repetition, smart placement of keywords, linking and constant updates. Anyone claiming that there is anything else involved is either selling you a bill of goods or is someone who doesn’t know that they are talking about. Any company that is either unwilling or unable to tell you exactly what they do without using overly technical jargon should be avoided at all costs.

Beware of “Guarantees”: There is not a reputable attorney anywhere in America who would “guarantee” a satisfactory judgment or verdict for their clients. Our legal system isn’t anything that can be “guaranteed.” The outcome is based on the competence of the attorneys, the evidence involved, and the opinions and verdicts of judges and juries. Search engines are just as nebulous and changing as verdicts in court. A successful outcome would most certainly be a number one spot on Google, but there is no guarantee that you will get there. Not only are you trying to work within the search engine protocols, but you are also working against all of your competitors, each of whom would like to occupy the top spot themselves. There simply ARE no guarantees in the Search Engine Optimization business.

Foster Web Marketing has been working to help attorneys maximize their web presence for six years, and we have done so by working hard and working within the system, as well as providing our clients with easy to use software and technical support. If you are considering expanding the web presence of your firm, contact Foster Web Marketing for a free legal consultation today.

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