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Use “Key Phrases” to Draw More Prospects to Your Website

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“Key phrases,” “keywords,”…what’s the difference and why should you care? If you are wanting to draw more prospects to your website, you will need to understand the distinction and learn how to write your content to attract the attention of search engines.

Search engines, such as Google, Bing, Yahoo! and MSN, use search engine spiders and robots, which are extremely logical and impatient, to compact your content into short form keywords and phrases. This process is used to categorize the type of information that the search engines believe is on your website.

Keywords and key phrases will help you achieve high search engine rankings, meaning that when someone does an inquiry online, your website should show up on page one or two of the search results. Your ranking is crucial in getting people to your website. You could have a fancy website with great pictures, but if your prospects can’t find you, what good does it do?

Keywords vs. Key Phrases
Keywords will identify who you are and what you do, but they are often vague. For example, “malpractice” and “surgical errors” are considered keywords, but they are too broad. Key phrases are more specific, such as “Dallas medical malpractice attorney” or “Texas surgical error attorney.” When keywords are used alone, they will not attract highly targeted prospects. Key phrases, on the other hand, will produce a more focused group of listings and consequently, will result in higher-quality prospects.

When choosing which key phrases to include in your content, think about the types of cases that you want. The phrases you use should match the practice areas of your law firm. You also need to consider the popular key phrases that people use when searching the Internet for your services. Keep in mind that most people do not use legal terms, such as “personal injury” or “product liability,” when searching online. Think about the language your clients use to define your service.

Foster Web Marketing specializes in attorney web design, Internet marketing, content management and attorney web video. To find out how we can help you attract more prospects to your website, call us at 888.886.0939.

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