Major Retailers Are Involved in Social Networking – What About Your Law Firm?

As Facebook, Twitter, LinkedIn and other social media sites continue to grow at an impressive rate, more and more retailers are beginning to jump on this marketing opportunity. Social networking isn’t just a great way to stay connected to your family members, friends, colleagues and peers, it is a great way to stay connected with customers and clients. That is why you can now find some of the giant retailers, such as Target, Whole Foods, PetsMart and even Walmart, on Facebook and Twitter.

Companies have started recognizing the relevance of social networking and are rushing to take advantage of this new medium and to build their customer bases, not to mention sell products. If these major corporations have realized the potential of social media, shouldn’t your law firm also be taking advantage of this marketing opportunity?

The following are staggering statistics included in an article, titled "Look Who's Friends Online," published in The Arizona Republic on Sunday, December 20, 2009:

• 670,000 people are fans of Target’s Facebook page
• 1,421,000 people are fans of the clothing retailer, H&M’s Facebook page
• 1,665,000 people are following Whole Foods on Twitter
• 392,000 people are fans of Walmart’s Facebook page
  

According to the National Retail Federation, nearly 50 percent of all retailers are now utilizing social media websites, including Facebook and Twitter, as a way to build customer relationships and sell merchandise. These social networking sites provide an inexpensive way for businesses to communicate with customers who have signed up and asked to be updated on information.

If you are an attorney and have not started using Facebook, Twitter and other social media sites to market yourself and your firm, now is the time. Social networking websites allow your potential clients to feel like they have a relationship with you. Basically, social networking makes you a “celebrity” among your group of fans. When the time comes that they are in need of your services, you will be the first person they think of.

For more information on how you can take advantage of social networking, order our free report, Twitter for Attorneys.

Foster Web Marketing specializes in web design for lawyers, web marketing, attorney video and content management. Contact us today at 888.886.0939, to find out how we can help you with your lawyer marketing campaign.