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There is a More Effective Way to Market than in the Yellow Pages

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what clients say

"My advice is to get rid of the yellow pages and sign up with Foster Web Marketing." - Dr. Peter Wishnie

"Foster Web Marketing has made all the difference in increasing our online traffic which translates to more patients and more revenue! They have been very helpful in taking our practice from busy to booming!" - Dr. Marybeth Crane

"I love that, practically speaking, it's like having our own web services team right in our office...they are like an extension of us. We would never get that with FindLaw." - Mischelle Davis

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When you open up the Yellow Pages and flip to the legal section, you know what you will see? Pages and pages of lawyer advertisements. Although some of the ads may be larger than others and some may have photos of the attorneys, basically, they are all the same. It can be hard to differentiate one law firm from another, and if you have this problem and you are an attorney, think about how confusing it can be for your potential clients.

The attorney ads in the Yellow Pages look very similar. So similar, that you could swap the names of the law firms and not much would change. The same message would still be there, “free consultation,” “we will fight for you,” and “XX years of experience.” Some of the even less creative advertisements will simply use the line, “need a lawyer?” With all of the hundreds of lawyer ads in the Yellow Pages, it is really by mere chance that someone calls you based on your ad.

Advertising in the Yellow Pages is extremely expensive, especially if you decide to buy a bigger ad or include color as a way to differentiate yourself. Fortunately, there is a better way to spend your advertising dollars.

More and more people are turning to the Internet to search for local businesses, including lawyers. You need to take advantage of this trend by creating a dynamic web presence, which means that you will need more than just a traditional website. To have a successful Internet marketing campaign, you need to constantly update your website with new and relevant content and create powerful online video that will answer your prospects’ questions. A free offer, such as a book or report, can also help you convert more prospects to clients.

For more information on how you can use the Internet in your lawyer marketing campaign, contact us today at 888.886.0939. Foster Web Marketing specializes in web design for lawyers, attorney web video and Internet marketing.

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