Components of an Effective Attorney Website

Have you been wondering what components are needed to create an effective attorney website? If this question has been on your mind, then you have come to the right place.

There are definite steps that you need to take to help optimize your website so that your prospects can find you, but there are also some things you need to do once they have arrived on your website. You need to be able to connect with your prospects, which can be accomplished through good copy. Your website content needs to make them smile, bring them to tears or even make them mad – the point is it needs to make them feel something and push them to take action.

Your potential clients will make quick categorizations when on your website, so you need to get them to relate to you as a human being first and a lawyer second. You only have about 15 to 30 seconds to capture their attention, which is why you need to quickly show them that you care and have the answers to their questions. Use the first paragraph to promptly explain how you can help and don’t waste it on a welcome message, such as “Welcome to the website of Jones & Jones.”

The content on your website needs to be about your prospects, not your law firm. An effective lawyer website is one that focuses on what potential clients really care about, which has to do with the situation they are currently facing. Don’t go into a lengthy explanation about yourself or how great your law firm is. Instead, make sure the majority of your website content is directed to how your services can benefit your prospects.

Avoid the temptation to use legal jargon. Think about the terms your clients use to describe their situations when they are in your office. You will not impress your prospects with legalize, but will only confuse them.

Your website needs to have a call to action or some reason for prospects to contact you. A great way to convert more prospects into clients is to offer something for free, such as a report, book, DVD or CD.

For more information on how to create an effective lawyer website, contact Foster Web Marketing at 888.886.0939. We specialize in web design for lawyers, content management, attorney web video and Internet marketing.