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Adding Images to Boost Your SEO Efforts

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Got my first case from [my site] yesterday. ...I'm really into this. It's fun.

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St. Louis, Missouri Accident Lawyer

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When adding content to your website, the last thing on your mind is finding a picture to go along with your text. It’s hard to see the value in spending your time locating a picture, but the truth is, you can increase your SEO efforts by incorporating images into your website.

Many people do not realize how important images have become in terms of Internet marketing. In June 2009, Comscore, a marketing research company, reported that over 60 million searchers generate over one billion queries each month. According to a blog post on Bing.com, titled, A Picture is Worth a Thousand Words, searching for images is “one of the top search engine activities we see today.” The blog went on to say that an image search has “nearly double the page views per query on average, as we see in the more text-centric core search experience.”

People are drawn to images. According to a study completed by Microsoft Research, consumers will process results with images 20 percent faster than results that only contain text.

Whether you are searching on Bing or Google, you will often see a section that contains “image results.” You can take advantage of this feature by including pictures on your web pages, such as your library articles or blogs, so that your website shows up in the queries.

The key to making your images SEO friendly is to create a keyword rich title and description. Within our DSS system, you have the capability to not only upload your image seamlessly, but to also add a title and image description.

If you don’t already have pictures that you can include with your content, there are many great websites where you can locate relevant photos, such as istockphoto.com and bigstockphoto.com. These websites are cost effective and have millions of pictures to choose from.

Foster Web Marketing specializes in web design for lawyers, attorney Internet marketing, web video and content management. For more information about our services, contact us today at 888.886.0939.